05 December 2006

Television Reruns

Tis the season ..... for reruns. It seems like every channel you turn to has nothing but reruns .... unless you want to see a new game show.

November is a "sweeps" month (February, May, and July are also sweeps months). Ratings for a sweeps period will determine the advertising rates for the local ads throughout the year, so the networks usually roll out the "extra-special" episodes during those times.

Apparently, putting on extra-special episodes is exhausting for the networks, because November has been followed by nothing but reruns on TV. One might think that a show that ran new episodes while everyone else was running reruns might continue getting high ratings. Of course, all the reruns gives people a chance to catch-up on their reading, do some shopping for the holidays, or take-up new hobbies.

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